SEO Tips & Tricks For On-Page SEO

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In this article, SEO Tricks, we are suggesting day to day brief sentences to get higher SEO Rankings for your websites. We are using confidence sources to save your time.

Keyword Research

Website Architecture and Internal Links

Content and UX Optimization

Choose a Domain Name

9 Things You Should Avoid Posting on Website

SEO-Friendly URLs Structure

Tools for Fixing Duplicates

Web Developer’s SEO List

Images and non-text elements

Increase Traffic Without Link Building

Keyword Research

  • Exact match keywords are important for both organic and paid searches.
  • A common mistake of beginners is not targeting the right match type of word in AdWords.
  • The best thing to help your content rank for keywords is to use your target keyword in your title tag and other relevant places and create content that delves into the topic using LSI (synonyms), examples and whatever else you need. You can read our brief article about Steps to a Google-friendly site.
  • The exact match domain will help in the ranking for that search query but isn’t as powerful as it once was.
  • The exact match domain may even be penalized by Google if it is used with the intention of stuffing in as many keywords.
  • Exact match keyword in the anchor text is good but overuse of this can be penalized.

Website Architecture and Internal Links

Website Architecture and Internal Links

Website Architecture and Internal Links
  • User Experience means you have to be sure users are able to find the content quickly and easily.
  • Search Engine Experience means it is very important to make sure search engines are easily navigating through your site.
  • Give your users a way to navigate your site easily and avoid them lost in your site.
  • Make visitors take 3 to four 4 clicks to reach any page.
  • Consistency in the website format is a principle. If all your links are green and bold, apply the same format to all links across your site.
  • Give your users a way to navigate your site easily and avoid them lost in your site.
  • Apply standards and familiarity across your web, which means if your site is made for e-commerce should contain specific elements similar to electronic commerce sites.
  • Always use a unique URL per unique page. Don’t use 5 different URLs that all provide the same content.
  • Use necessary and relevant links. A user needs to know where it will take him.
  • Avoid keywords stuffing into the anchor text of the links.
  • It’s a bad strategy if you are overusing footer links.
  • It’s recommended use a sitemap to help search engines and people find more easily the entire map of pages via the footer.

Content and UX Optimization

 Content and UX Optimization
Content and UX Optimization of websites
  • You have to answer 90% of all the details a searcher will have in mind when write a query like “Seo Expert”.
  • Make your site load fast because can perform better in search engines and give users better experience.
  • Include relevant content in your site because search engines value relevant content and try to reply to the people questions. 
  • Use responsive, quality and user-friendly design of web-pages.
  • Your site navigation should to be useful and match up to actions users may want to take next.

Choose a Domain Name

  • A Brandable Domain: it sounds like a brand when you hear or see it. Don’t use hyphens and numbers.
  • Easy to pronounce increases fluency and memorability
  • Use short name as a domain because it is easier to type, say and share.
  • Use .com, the most recognized and most accessible TLD.
  • Don’t use the confusable name for the domain. Avoid trademark infringement
  • Give a strong idea of what a website will be about.
  • Use Keywords in a domain name

9 Things You Should Avoid Posting on Website

  • Don’t use confusing titles and headlines
  • Don’t link to old posts
  • Don’t link to other bloggers
  • Don’t forget to fill out the page title and description fields
  • Don’t use clunky URLs like http://www.target.com/gp/detail.html/602-9912342-3…
  • Don’t copy contents from other websites
  • Don’t publish less than one post per month
  • Don’t forget presence on social media
  • Don’t write about topics nobody cares about

SEO-Friendly URLs Structure

  1. Describe your Content
  2. Include Keywords in URLs
  3. Use Hyphens (-) to Separate Words
  4. Use Lowercase Letters in URLs
  5. Keep URLs Short and Simple
  6. Remove Stop Words such as: a, the, and, or, but, an, of, etc.
  7. Exclude Special Characters
  8. Avoid Creating Dynamic URLs, Use Statics
  9. Limit Redirections
  10. Avoid hashes in URLs that create separate/unique content

Tools for Fixing Duplicates

This is very important to know how you can choose the best way to treat the duplicates on your site. I can recommend the best tools and ways to fix each duplicate.

  • 404 (Not Found)
  • 301 Redirect
  • Robots.txt
  • Meta Robots
  • Rel=Canonical
  • Google URL Removal
  • Google Parameter Blocking
  • Bing URL Removal
  • Bing Parameter Blocking
  • Rel=Prev & Rel=Next
  • Syndication-Source
  • Internal Linking
  • Rel=”alternate” hreflang=”x”

Web Developer’s SEO List

  1. Important HTML Elements
  2. HTTP Status Codes
  3. Canonicalization
  4. URL Best Practices
  5. Webmaster Tools
  6. Robot Control Syntax
  7. Important User Agents
  8. Sitemap Syntax
  9. Pagination
  10. Social Metadata
  11. Rich Snippets
  12. Structured Data
  13. Targeting Multiple Languages
  14. Mobile Web Development

Images and non-text elements

Alt attributes;

  • Don’t use alt attributes on decorative images
  • Don’t use alt when there’s also a text link
  • Do keep it short or use captions
  • Don’t keyword stuff — write naturally

Image captioning:

  • Don’t use alt attribute if there is an image caption
  • Do describe what you’re captioning
  • Optional: Do use a <figcaption> tag

Text-as-images:

  • Don’t use text as images for important information
  • Do consider styling ( HTML + CSS or use SVG ) actual text as an alternative

Infographics:

  • Don’t describe the whole thing in an alt attribute
  • Do adhere to color contrast requirements
  • Do consider ARIA-describedby
  • The longdesc attribute
  • Do consider hidden text alternates
  • Do create your infographic using CSS

Video transcription, subtitling, and captioning:

  • Add the transcript as text on the page
  • HTML5 <video> and <track> or <audio>
  • Add an interactive transcript
  • Do provide video (and/or audio) transcripts
  • Do upload or correct YouTube transcripts & captions
  • Do provide context
  • Don’t spam

Increase Traffic Without Link Building

  • In-depth articles
  • Improving user satisfaction
  • Rich snippets from structured data
  • Video optimization
  • Google authorship
  • Improving site speed
  • Smartphone SEO
  • Snippet optimization
  • Updating fresh content
  • Ongoing on-page SEO

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