A Search Engine Optimization (SEO) Specialist analyzes, reviews and implements changes to websites to optimize the websites pages for search engines, and so increasing and maximizing the search traffic to certain pages of a website which will improve page rank.
A SEO specialist art is to make your website growing at the top of the search results. This job needs a list of skills and experiences.
A modern SEO expert is a decision maker, who is able to develop relevant and unique value content. “Content is king?” so a SEO specialist knows that search engines are placing increasing value on quality content – which will invariably include keyword or phrases that increases traffic to a site.
The SEO expert also tests and implement testing various search engine marketing techniques, web site layouts and advertising for search engine optimization. Experts also know the importance of internal links and the ability to problem-solve comes in handy when trying to find the best locations and the best approach to internal links.
An SEO Specialist will analyze websites for improvements, have an in-depth knowledge of keyword research, understand SEO copywriting and serve a liaison between various departments.
A degree and a minimum of one to three years of web experience are required for the SEO Specialist position, including knowledge of HTML, CSS, programming language and blogging.