In terms of frequency, there are a number of key points that we should all know or take into account.
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Beginner bloggers tend to wonder how often they should write and really the correct answer is: it depends. It does not depend on how famous you are as some said, or the positioning, the factors are others, and to know them, you will first have to ask yourself:
- What kind of public content?
- How long does it take your readers to digest your posts?
- Who are your readers?
- What resources do you have?
Type of content
Mashable, Techcrunch, there are thousands of blogs that publish hundreds of posts a week, however, that does not mean that you have to do the same to succeed. These types of blogs generate the content of the day and that is why they constantly write to offer their users what they are looking for: being up to date.
Knowing the type of content you are going to publish will give you the key: if you are going to publish news or content of this type, that is, “for the mainstream”, then you must publish several times a day.
However, if you write advanced tutorials, how-tos, studies, detailed analyzes, etc. This type of content may be published less frequently, usually not more than once a day. Your user will need to digest it so giving him many of these every day will not be the most optimal.
How long do you get to retain your users in your posts? What kind of users are they? Depending on who your buyer persona is, you will know what type of content you should do and how often.
If they are professionals in the sector, they will have a lot of interest but little time, so your content must be digested correctly. Specify and group well what you want to tell and don’t publish too often if this is your audience.
If your buyer persona is a teenage fan of the gaming sector, they will have much more time but will not pay much attention: publish much during the day in a short format and in audiovisual format.
Resources, blessed resources
You will want to publish 30 times a week but you will really only have time to do it 3 times. The key will then be that those 3 posts you publish are worth the wait. Start making content that your users say “WOW” and you will see how the frequency goes to the background, they will wait for that content as much as necessary.
Think of something important, if you publish every day, your users will not feel that they miss you and creating that feeling towards your brand is vital to building a reputation.
For example, many blogs are famous for the week, they have a lot of traffic, and then on weekends they get nothing, so why waste that time and resources? Enjoy the weekend with the family, they will thank you 🙂
Frequency matters, but it is not the most important
Forget what the “gurus” say, know your readers and know how to personally determine how often you should publish depending on your type of content and your audience is the key.
Now, regardless of the frequency, you will not succeed if your content is not good, remember: different, quality and unique content is the determining factor of the success of your blog. Make content that is worth waiting for, only then will the frequency stop caring. And if not, ask yourself, as a reader, what do you prefer? 7 posts, one a day, of lousy content, or 1 post a week spectacular?
And remember: more important that your audience returns are to make your audience participate.