We know that some Google algorithms can place us before a growing level of demands, under penalty and therefore banishment, in case of default.
5 MIN (1100 WORDS)
Let’s see what are the actions that Google will not forgive us … Let’s avoid a penalty, we not only lose positioning, our influence and our reputation, they will be seriously affected!
If you buy links, they will penalize you. This maxim is immovable if the links do not provide quality, new points of view and new opportunities, they only serve to enrich the brand and Google, they do not work.
Beware of buying spaces. If you want your links to be in well-established portals of referring brands, you have to deliver quality products, quality content and the reason why you link between the brands and you is a benefit for customers and the network as a whole.
Links for SEO … Positioning strategies focused on the creation of content that lacks message and quality that only served to host links and was published in bulk, nor does Google like it. The generation of content is unlimited, the search engine wants to guarantee that only those that really deliver quality will prevail. It was always important for positioning but now, the new penguin does not support things halfway. Avoid broken links on your website at all costs.
Content. The content is King … this slogan circulates through the networks without anyone dare to discuss it. If you deliver content that meets the needs of those for whom it was created, you will be making a breakthrough in the race for the first search results.
- Never copy other’s content
- Do not take as your own strategy the content of other brands and agree with it your own, although linking to the source and the author, it does not seem a bad practice, the truth is that Google searches for original content.
The spinning is dead. Yes, that’s how blunt Google shows us, writing the same as other people but in other words, it does not imply innovation.
The details…. Think of texts in which there are spelling mistakes or grammatical errors at a time like the current one, beyond the “culture” of the creator, tells us about “laziness”, takes advantage of the tools to ensure that, when a text goes out network universe, is … simply, impeccable.
Words, always key. Be careful to use many groups of keywords, if you want to position yourself, you must increasingly specialize, bet on the keywords that best respond to the message you want to convey.
It seems that in short, if you want to prevent a penalty from returning you to the point of origin with influence and a reputation undermined … you have to do things right, it is slower … but more secure!
I have read in a lot of blogs hundreds of tips to avoid a penalty from Google and even, in case of being penalized, recover from it.
There are quick ways to know (not for sure) if you have been penalized, such as searching for the name of your company / blog / web on Google and if you do not appear anywhere, it is more than likely that your site has suffered some kind of encounter With the big brother. What I mean by this, is that there is no fast and efficient way (apart from Google Analytics) with which you can see at a glance if your traffic has been resented by any of the Google algorithm updates.
Forgetting everything I’ve said before, there is an online tool that does not seem to be well known in this world with which you can know very quickly and with a simple glance if your traffic has dropped or increased from an update, This tool is Panguin of the digital marketing company Barracuda, it is free and the only thing necessary is to have a Google Analytics account where you have the site you want to check.
I have checked it with two of the Analytics accounts that I have and the truth is that you really realize the real impact of traffic updates. The first site is a blog with daily content and without any Link Building strategy, simply daily articles of fresh and relevant content.
As you can see the result is very easy to interpret, we have some graphs that represent the visits of our site and several vertical lines: the red ones represent Panda updates, the blue Penguin updates, and the yellow one’s other Google algorithm updates.
The second graphic refers to a website of hotel service, a website where the content is static and is not renewed on a regular basis. The result, in this case, is completely opposite to that of the previous graph, every time Panda is renewed, traffic suffers again.