Skip to content



To improve the visibility of a website in search engines, it is essential to know and manage SEO tools that help us to perform an analysis and design a strategy and action plan to improve our organic traffic.

What SEO tools do you use in your day to day? I’m sure many of the ones we’re going to deal with already know them. But I’m also sure that you still get some surprises. Let’s see them

General tools

General tools are essential for SEO work, without which you can not go, no matter how much the individual is more important than the tool, and without which you would have a bad time. They are also the most generic tools that can be applied to any situation:

  • Google: It is the most basic tool for SEO. From familiarizing yourself with algorithm changes to obtaining keyword ideas or analyzing your competence.


  • Google Webmaster Tools: Fundamental to tell Google how to interpret your website, to have a platform that notifies you of the errors of your website, penalties and even the links detected by Google.
  • Google Analytics: Knowing what your users do on your website and how they reach it is vital from all possible points of view.
  • Excel: A fundamental tool for data analysis, link building, competition, reporting … The most useful tool for SEO after Google.


 Keyword planning

Keyword planning is one of the most important phases of SEO work. Knowing where the traffic is, where the competition is and where you have to go to find the perfect balance that allows you to get the maximum benefit is an art. However, in addition to Google itself, there are a number of tools that can make your life easier, or at least give you some idea when you are completely lost.

  • Adwords Keyword Planner: In Adwords, go to Tools and Analysis> Keyword Planner. It is not comparable to the previous tools of Google, but it is very useful to find suggestions of keywords.
  • Übersuggest: Übersuggest gives you suggestions around a term you’re part of, based on Google’s autocomplete. It is useful because it gives you very varied combinations in which you could not have thought.


  • Google trends: It allows you to see search trends over time, segmented by countries and zones. It is useful to discover emerging trends, disused, or compare two formulas to find information.
  • Wordle: Useful to get an idea of ​​the map of terms of web, both to have a visual approach to its density of keywords and to make a report or a brainstorming.

Competition analysis

If you want to know where you are compared to your competitors, what content has given them the best results or what strategies are being followed at the SEO level, a deductive mind and the following tools can make you the Sherlock Holmes of SEO.

Open Site Explorer: This MOZ tool has a somewhat limited free mode, but it is appreciated when comparing the competition. It allows you to know authority metrics, links profile and even social metrics. Vital to compare pages and domains with each other.

Alexa: She is one of the largest Internet authorities in web traffic measurement through its panelists. It gives you information about the estimated traffic of a website and information about its links profile. It is as reliable as a fairground shotgun, but it is useful to get you started.

Quicksprout: It is a tool that at a glance gives you an analysis of your website: loading time, visualization, code errors. There are many points that do not cover and elements that can appear as errors without being, but in general, it can be a good point of contact with a new web. Eye with your Social Media Analytics tool gives you a list of the most shared pages of a domain, which is ideal to analyze e-commerce or blogs and to be able to draw ideas of successful content.

MOZ Toolbar: A search bar for Firefox and Chrome that allows you to obtain additional information about the authority of the page in search results, and added functionality to identify links, keywords, etc.

Pagerank Status: An add-on for Chrome that shows you at a glance the Pagerank of a web. It has more features, but other tools do it better.

Chrome Sniffer: This addon for Chrome allows you to see in a moment what CMS and what JS libraries use the web that you navigate in a simple and non-intrusive way. Great to have additional information.

Rank Tracker: The simplest way to monitor the results for huge lists of keywords, saving the historical and generating reports. In many cases, you may want to look for previous versions of your own website or the competition to see SEO changes. Even in the broken link building.

On-Page analysis

The analysis of your page allows you to identify the main barriers for your website to a position in Google, what mistakes you are making, or points that are difficult to identify at a glance. In short, they save you time and effort, although they never completely substitute SEO analysis work.

  • Screaming Frog: This tool works like a search engine robot that enters our website, explores the pages and communicates errors and the information of each internal page. Ideal for detecting indexing problems, duplicate content and information on each page as meta descriptions, titles or headers.
  • Robots.txt checker: Validator of your robots.txt to verify that there are no syntax errors.
  • Sitemap Generator: An application that tracks your website and generates an automated sitemap. Beware, if you have indexing problems because the robots have problems accessing your site, create it in another way.
  • Sitemap checker: Check the code of your sitemap to detect possible errors, and try to correct them.
  • Google Site Speed: Tells you the main problems of optimization of your web and server in loading time. Essential.
  • Pingdom Tool: Allows you to see the load time per file and in cascade, so you can see what calls and what factors make your website slower. In addition, you can make pings from different locations and, by registering, monitor the uptime of your server and be notified when it falls.
  • Yahoo!ySlow: An add-on for browsers that gives you an assessment of the loading time of web and main optimizable points. A good complement to the previous two for true geeks of optimization.
  • Google Snippet Preview: A simple way to check how a Google result would look like from a title, URL and description. Useful to explain these fields to a layman in SEO, or visually check new titles and descriptions.
  • Check my Links: A Google Chrome add-on that allows you to easily identify which links are broken. Perfect to see possible 404 errors on your website, or to make broken link building.
  • Redirect Path: A Chrome extension that tells you if you have reached the page through some redirect. Ideal for identifying bad redirections.

Link Building

The exclusive tools of Link Building are those that allow you a better communication for the contact, see who copies you contents or when you get mentions. Except for the broken link building – and the black hat techniques, which we will not discuss here – you will not require very complex tools to obtain links.

  • Image Raider: This image reverse search tool communicates when an own image is published on external websites. Ideal to monitor images, graphics, and graphics resources, check if they link us and on that basis generate relationships or request a link.
  • Google Alerts: Add terms (a brand, a keyword, your name) and Google will warn you whenever they appear mentioned in a page that indexes. Great to keep up to date on a topic, monitor mentions or detect link building opportunities.
  • Xenu: Serves to find broken links to your website and within it, despite its design, this tool is simple but effective.
  • Rapportive: Rapportive is a tool that links the email accounts of your contacts with their profiles on Twitter, Facebook, Linkedin, and Skype, along with some relevant additional information. In short, it gives you more information about who you are, what you think and where the people you write are when you do link building, and this is a huge plus.
  • Boomerang: When you dedicate yourself to link building, it is normal to send emails at weekends or untimely hours. Boomerang allows you to send your e-mails on the date and time you set so that you look like a normal person.
  • Whois: It lets you know, in some cases, who is behind a domain. This makes it easy for you to contact him, establish a relationship, etc.
  • Buzzstream: It is a CRM for link building and detection and contact of influencers. Basically, try to simplify and make easier all the contact and relationship that entails the link building.


The SEO Suites are those that do everything – or almost everything – what you can ask them at the SEO level. Backlinks, rankings, competition, social, advice … but all have their pros and cons. The descriptions included in each one are totally inefficient, but it is that an own chapter would not be enough!

The best thing is that you try them and decide for yourself which one fits your specific needs because each one is a world.

  • SEMRush: Allows analysis of the ranking of keywords, analyze the SEM campaigns of your competitors, search and analysis of keyword possibilities and make customized reports.
  • Majestic SEO: Simple and complete, in addition to offering a complete list of links to the URL that is, it gives you the anchor text, the date on which it was detected and the value of the page that has the link (Pagerank and Alexa). It has two types of information: link history and last detected links.
  • MOZ: It allows you to create different campaigns in which you can analyze the ranking in search engines, analysis of the links of the competition, on-site analysis of your website, relevance analysis in social networks and link your Google Analytics account to make traffic comparisons with your different keywords.
  • ahrefs: It allows what all but with very interesting additions: historical links, facilitates the day in which links have been created and/or removed; in addition to a small on-site analysis. In its free version, it allows 15 queries per day per user.
  • Positionly: Positionly is a tool for monitoring search results, simple, with the search for competition and integration with external add-ons.
  • Advanced Web Ranking: A tool for measuring rankings, reporting and backlinks with integration with Google Analytics. At the interface level, it is one of the cleanest and most elegant.
  • Raventools: Keyword ranking analysis, monitoring relevance in social networks, on-site analysis, tracking of PPC campaigns, competition analysis and creation of customized reports.
  • WooRank: Woorank is a tool focused on giving you SEO feedback on your website; Although it has information on backlinks, visits, traffic, and competition, its biggest difference with the competition is that it gives you feedback regarding the marketing plan of your website.
  • Colibri: Very visual and intuitive. This tool allows the analysis of keywords ranking, reports of links to your website, analysis of the competition, search of keywords according to your traffic and difficulty and links your Google Analytics account to make comparisons of traffic with your different keywords.

1 thought on “SEO TOOLS”

Leave a Reply to Dino Cancel reply

Your email address will not be published. Required fields are marked *